Having a sign for your business can significantly help generate more revenue. When people are able to spot your shop from down the block or across town, there is a greater chance of attracting more customers. However, the type of material that can be used for your sign greatly depends upon where you are located.
First of all, weather is a huge factor. If you’re in an area where tornadoes and/or hurricanes hit quite frequently, you shouldn’t use a sign that is made out of any light sort of substance. Something metal with metal letters would be good to stand the elements. Once the first storm hits, your sign will be destroyed. Of course, you can always bring a sign in. However, if the storm hits after you’ve left for the day or at a time when you cannot get back there, then you’re out of luck. You should also consider the effect of rain on a sign. If the writing is not waterproof, it can smudge and become unsightly after water hits in.
Storms are not the only consideration when choosing material for your sign. Let’s say that you have a sign attached to a canopy or awning that is positioned over an outdoor seating area for your cafe. You live in an extremely hot environment, and the sun beats down on the eatery. Do not select a material that is going to absorb even more sun and, in turn, send its rays down onto diners. You want to make sure that the fabric is breathable so that a nice breeze can come in. It should both protect guests from the elements and complement the environment to create the best possible experience.
Another factor to consider is where you are located in proximity to other shops and businesses. If you’re nestled on a quiet street surrounded by lots of churches, you don’t want to select a material that is going to make a huge amount of noise every time that a bit of rain blows. You also don’t want to pick a material that shreds or that will transfer other undesirables to a neighboring business. When you’re the only shop in town or there is a great stretch of distance between you and the next shop, then you don’t have to worry too much about these aforementioned problems.
Your location can also affect you because your town or state might have rules governing the types of materials you can use. Therefore, you should always check with local legislative bodies before you put up an extensive sign. A simple sign in the window is different; however, if you’re going for something elaborate and lifted into the sky, you need to do your homework.
You likely didn’t realize that so many elements went into selecting a sign for your business. As you’re considering location, you’ll probably also begin to notice that there are plenty of other considerations to make. Whatever you decide to do in the end, you’ll be making a choice that is the best for your business and its happenings.